College of Management Sciences
The B.Sc in Marketing is designed to cultivate innovative marketing professionals who can drive business success and societal impact, with a focus on the global and African markets.
Academic year | [academic_year]
Level | Undergraduate
Course Code: MKTG-N4NB
Mode of Study : Open and Distance Learning
Duration | 4 Years
Programme leader | Prof. Darrell Hughes
The B.Sc. Marketing at SKAUP University of Business and Technology (SUBT) equips students with the skills, knowledge, and creativity needed to understand consumer behaviour, build brands, and drive business growth in competitive markets. The programme covers the fundamentals of advertising, digital marketing, market research, sales management, and strategic communication, preparing graduates for success in both local and global business environments.
Delivered through SUBT’s Open and Distance Learning (ODL) model, the programme blends academic theory with practical industry exposure. With direct links to SUBT’s Innovation Centre (SKAUP-IC), students develop real-world marketing campaigns, explore entrepreneurship opportunities, and graduate ready to excel as marketing professionals or business founders.
The program spans four years, progressing from marketing fundamentals to advanced strategies and innovations. It combines general studies, core marketing modules, and electives, with hands-on learning via SKAUP-IC. Sample modules include:
Principles of Marketing
Introduction to Business Administration
Principles of Management
Microeconomics
Business Mathematics & Statistics
Use of English & Communication Skills
Introduction to Computing & ICT
Nigerian Peoples and Culture
Consumer Behaviour
Advertising & Promotion Management
Macroeconomics
Business Law
Financial Accounting
Sales & Retail Management
Organisational Behaviour
Entrepreneurship Studies I
Marketing Research
Strategic Marketing I
International Marketing
Services Marketing
Business Ethics & Corporate Governance
E-Marketing & Digital Campaigns
Business Communication
Industrial Training (SIWES)
Strategic Marketing II
Integrated Marketing Communications
Brand Management
Leadership & Change Management
Social Media & Content Marketing
Project Management
Final Year Project / Dissertation (Applied Marketing Project or Business Plan)
100-Level (UTME) Entry: Five O’Level credits (WAEC/NECO/NABTEB) including English Language, Mathematics, Physics and two other science subjects, at not more than two sittings. JAMB UTME is not required for initial application, but must be regularised post-admission for NYSC eligibility.
200-Level (Direct Entry): ND/HND (≥ Lower Credit) in Computer Science, Cyber Security, Statistics, Mathematics, or related fields; or two A-Level passes in Mathematics, Physics (or equivalent). International applicants require equivalent qualifications and an IELTS score of 6.0 (or an approved equivalent).
Bridging & Access: Where gaps exist, foundation/CPD pathways are available, with admissions aligned to NUC guidelines and SUBT’s equity commitments.
